Why is Personalised packaging the ideal answer for E-commerce entrepreneurs? There are many reasons why it is, from brand awareness and customer loyalty to cost reduction. But let’s look at one example. German apparel brand Malimo goes above and beyond standard packaging. Their packages include unique items like a handwritten note, a card explaining their commitment to sustainability, and even a sticker. It goes beyond standard packaging in a few key ways.
Custom Packaging Can Create Brand Awareness
It’s no secret that customised packaging can help e-commerce entrepreneurs build brand awareness and customer loyalty. Using quality packaging can help you stand out from your closest competitors. In addition to increasing perceived value, creative packaging can also increase customer loyalty and sales. These are two of the most important factors for e-commerce businesses. Let’s look at some ways that custom packaging can help you build brand awareness.
Consumers increasingly expect a gift-like experience when ordering products online. It could be as simple as a personalised thank you note, branded tissue paper, or even coupons. It’s an easy way to increase brand recognition and increase the likelihood of future purchases. A study by DotCom Distribution found that 45 percent of consumers said that gift-like packaging made a brand appear more upmarket. Unboxing videos can also increase social sharing.
It Can Inspire Customer loyalty
When a company is selling a product online, personalised packaging is a great way to win repeat business and inspire customer loyalty. Aside from creating an unboxing experience, this can also serve as an effective marketing tool. While there are a few requirements to meet, it is worth the initial investment and the increased brand recognition it will bring. After all, personalised packaging is more than just an eye-catching package.
The benefits of personalised packaging are many. Not only do customers love receiving personalised packages, they are also likely to tell their friends about it. In addition to being more memorable, personalised packaging encourages customers to share the package on social media and make repeat purchases. It can also boost a company’s brand image, which in turn will encourage repeat custom. However, the biggest benefit of personalised packaging is the increased customer satisfaction and loyalty it inspires.
It can Help Businesses Sell More Products
Personalized packaging creates a WOW moment for your customers. Personalized packaging can increase brand awareness, lead to repeat purchases and improve word-of-mouth marketing. Compared to traditional advertising, personalized packaging costs less and targets a more specific demographic. Consumers also appreciate the extra touches such as a handwritten note, free samples, and unique packaging. This all helps increase ROI, so investing in personalised packaging is well worth the investment.
Personalized packaging allows you to stand out in the crowd and encourage customers to buy from your business. It can also boost brand awareness as consumers like to buy products that share the same values and priorities as them. Personalized boxes make your business stand out from the crowd and encourage customers to search for you online or in-store for more information. These reasons make personalised packaging an important part of your marketing strategy. The next time you want to promote your brand, consider personalised packaging for your products.
It Can Reduce Costs
E-commerce entrepreneurs must always strive to minimise the amount of packaging they send to their customers. They should also consider buying in bulk and using eco-friendly packaging options. Personalised packaging can save e-commerce entrepreneurs money in shipping costs, and it is a great way to add a touch of luxury to a package. For example, personalised shampoo refills sold by Hairstory come in a convenient pouch for easy resealability and storage.
Many e-commerce entrepreneurs are unaware of the fact that personalised packaging can actually lower their costs. The costs associated with shipping products can add up to EUR two to five per order, which can quickly eat into the margins of the seller. By reducing the number of products a seller has to send, personalised packaging can make the whole process more efficient and profitable. The following points should make personalisation even more attractive to e-commerce entrepreneurs.
It can Be a Great Way to Stand Out From the Competition
Printed newsletters, for instance, are a great way to keep customers informed and engaged with your brand. Printed content, such as the latest newsletter, is relatively inexpensive and can be included in your packaging inserts. Personalised notes and special instructions can also be included. These materials can be relatively inexpensive and are commonplace in most businesses, but most don’t take advantage of this opportunity.
Whether you’re a traditional brick-and-mortar retailer or an e-commerce entrepreneur, personalised packaging will help your products stand out from the competition and increase customer loyalty. It’s estimated that 50 percent of consumers will make repeat purchases when they receive a product in a premium-quality package. Moreover, almost as many will share a photo of their new purchase on social media.
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