The year 2021 has seen an upward trend in online video content. Audiences find video content more appealing than any other content type available on the internet.
Almost all types of brands are using video content to drive consumer attention. Small businesses can grow at a remarkable rate by incorporating video marketing in their online marketing strategies.
Video marketing can take a business to an entirely new level. The results can be observed after pitching in a polished video. Video content can be used for brand promotion, lead generation, and much more.
What is Video Marketing?
Video marketing refers to using video content to promote or sell products and services. Video content is highly engaging. It is more probable that a person will click on a video on the landing page of a brand than anything else.
Why Do Small Businesses Need Video Marketing?
The digital world is full of competitors from top brands to small brands, and all are running in the race to sell. A small business with a small budget has to fight amongst popular brands. In this respect, video marketing is a pot of gold. Proper awareness and the right usage of videos can do wonders for a small brand, magically gravitating enormous traffic.
Perks of Using Video Content
Most social media platforms have embraced the video wave. A small business can use social media to attract traffic with very little investment.
Today, by the virtue of video marketing, a small brand can engage directly with the audience and make it extra special for them. A video has the potential to cover a product from different angles and satisfy the curiosity of potential buyers.
Likewise, there are ample benefits of using video content. Here are the top three perks of incorporating video marketing in one’s online marketing strategy:
- Adds a personal touch
- Publishable on existing video-friendly platforms.
- Takes product videos to the next level.
Adds a Personal Touch
Out of all marketing media, videos are perfect for storytelling and fostering deeper connections with the audience. Businesses must not miss the opportunity to humanize their brands.
As per research, more than 50% of customers who are impressed by a brand’s story end up buying from that brand. Familiarity with a brand has a great impact on customer behavior.
Impressive narrative videos can be created and edited using an online video editor; the audio quality and brightness can also be fixed.
Publishable on Existing Video-Friendly Platforms
There are many platforms to publish videos for free like YouTube, TikTok, and Snapchat. Instagram IGTV is a trending feature to advertise online and gain potential leads. A small business has nothing to lose by using such platforms for video marketing.
Such video platforms also provide tools for businesses to analyze the performance of videos after they have been deployed. Customers can be targeted using YouTube’s ad platform.
Different platforms allow different lengths of videos, so marketers need to be careful while making the final edits. A short and sweet video is always loved by consumers.
Takes Product Videos to the Next Level
Marketers often fail to showcase some key features of the products due to the limitations associated with images. A video can capture and focus on the tiniest details of a product.
A buyer wants to know about the specifications and key features of a product before making a purchase. Customers trust brands with videos that satisfy their curiosity.
Product demonstration is about finally winning the heart of consumers. These demos should be created using one’s best marketing skills. Marketers should create videos that blend in naturally.
The length of product videos can be between 15 seconds to 3 minutes. For example, the product demo of a racing bike can be of 2 minutes, as more details have to be covered. The length of product demos also depends on the platform where it is to be published.
A few key points for product demos are as follows:
- The unique features of a product must be covered in detail.
- The length of videos can vary depending upon the type of company and publishing platform.
Types of Videos for Small Businesses
Teasers for Social Media
Videos can be used to improve brand awareness. Short catchy videos of a few seconds can be published on social media. Trendy social media features like Stories and Reels are great for publishing such videos.
Teasers include short clips from explainer videos, testimonials, and behind-the-scenes videos. Merging clips can be made easy with an online video editor, and special effects and animations can also be added.
With exciting teasers, a small business can gain popularity almost for free.
Explainer Videos
Through this video type, marketers can put themselves in the introductory video. People love to see a real person communicating with them online. A brilliant speaker can levitate the audience and keep them focused for a longer duration.
Explainer videos are excellent for small businesses to tell the audience how their brand is different from the rest.
An impressive brand story that directly touches the heart of the audience and makes them fall in love with it can be delivered via an explainer video.
Testimonials
Stand-out testimonials for services create a different impact.
A small business can request buyers to shoot small videos of them reviewing the brand’s products and services. These video clips can be merged to make a testimonial video. Customers trust reviews from real people.
An online video editor can be used to add special effects.
Behind-the-Scenes Videos
Even as a small business, one has a great responsibility of entertaining the audience.
Behind-the-scenes videos showing the work culture of a brand delight the customers. Footage of employees celebrating the company’s little successes is also great for behind-the-scenes videos.
Conclusion
A small business must not forget to incorporate video marketing into its marketing strategy. Videos are incredible tools to achieve one’s marketing endeavors. Numerous small businesses have propelled themselves to be titans in the digital world with the use of wonderful videos. Awareness and consistency are the keys for small and mid-sized businesses. Grabbing the right opportunity at the right time can make a small brand popular someday.
